Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Discourse & Society
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Lu, L. W.-L.
Right arrow Articles by Ahrens, K.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Ideological influence on BUILDING metaphors in Taiwanese presidential speeches

Louis Wei-Lun Lu

NATIONAL TAIWAN UNIVERSITY, TAIWAN, wllu{at}ntu.edu.tw

Kathleen Ahrens

NATIONAL TAIWAN UNIVERSITY, TAIWAN, kathleenahrens{at}yahoo.com

This article studies the conceptual metaphor A COUNTRY IS A BUILDING in Taiwanese presidential speeches. Two culture-specific metaphor patterns are identified as being unusually productive in the corpora: retrospective BUILDING metaphors and RECONSTRUCTION metaphors. These clusters of BUILDING metaphors deviate from the BUILDING metaphors reported in previous literature at two levels. At the conceptual level, retrospective BUILDING metaphors include FORERUNNERS ARE BUILDERS and PAST HISTORY IS FOUNDATION, and RECONSTRUCTION metaphors involve COMMUNISTS ARE DESTROYERS and THE COMMUNIST TAKEOVER IS DESTRUCTION. At the ideological level, history puts such metaphor uses into perspective as rhetorical strategies employed by Kuomintang presidents to instill a Chinese ideology. The Democratic Progressive Party president, by contrast, tries to replace such metaphors with alternatives, which results in his overall low number of BUILDING metaphors. These different framing strategies reflect the manipulation of metaphors to appropriate ideological issues to each presidents' respective political advantage.

Key Words: CDA • conceptual metaphor • frame • ideology • political discourse • presidential speeches • social context • Taiwan

Discourse & Society, Vol. 19, No. 3, 383-408 (2008)
DOI: 10.1177/0957926508088966
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?