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Discourse & Society
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Ideological Imagination: Intertextual and Correlational Metaphors in Political Discourse

Jörg Zinken

University of Bielefeld

This article explores the role that metaphors play in the ideological interpretation of events. Research in cognitive linguistics has brought rich evidence of the enormous influence that body experience has on (metaphorical) conceptualization. However, the role of the cultural net in which an individual is embedded has mostly been neglected. As a step towards the integration of cultural experience into the experientialist framework in cognitive metaphor research I propose to differentiate two ideal types of motivation for metaphor: correlation and intertextuality. Evidence for the important role that intertextual metaphors play in ideological discourse comes from an analysis of Polish newspaper discourse on the tenth anniversary of the end of communism.

Key Words: cognitive linguistics • ideology • imagination • metaphor • political discourse

Discourse & Society, Vol. 14, No. 4, 507-523 (2003)
DOI: 10.1177/0957926503014004005
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