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Using Conversation Analysis to Track Gender Ideologies in Social Interaction: toward a Feminist Analysis of a Japanese Phone-in Consultation TV Program

HAWAI'I TOKAI INTERNATIONAL COLLEGE yumikoo{at}hawaii.edu

SCOTT SAFT

UNIVERSITY OF TSUKUBA saft{at}sakura.cc.tsukuba.ac.jp

In this article, we engage in the recent debate concerning the utility of conversation analysis (CA) for feminist purposes. Using analysis of a Japanese phone-in consultation TV program, we take the position that CA has much to contribute to the feminist critique of Japanese society. Combining two strands of CA research, Hutchby's reconsideration of power as an interactional achievement and membership category analysis (MCA), we show in the analysis that CA makes it possible not only to point out places in the interaction where participants orient to gender, but also to track how the sequential structure of the interaction is used to invoke and reinforce ideological beliefs about women. Following the analysis, we discuss four ways that our analysis may be used to further feminism in Japan.

Key Words: conversation analysis • feminism • gender and language • Japanese language • Japanese society • power

Discourse & Society, Vol. 14, No. 2, 153-172 (2003)
DOI: 10.1177/0957926503014002855


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