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Hypercapitalism: language, new media and social perceptions of value

UNIVERSITY OF QUEENSLAND BUSINESS SCHOOL, phil.graham{at}mailbox.uq.edu.au

Using examples from contemporary policy and business discourses, and exemplary historical texts dealing with the notion of value, I put forward an argument as to why a critical scholarship that draws on media history, language analysis, philosophy and political economy is necessary to understand the dynamics of what is being called `the global knowledge economy'. I argue that the social changes associated with new modes of value determination are closely associated with new media forms.

Key Words: critical discourse analysis • evaluative meaning • media history • political economy • social change

Discourse & Society, Vol. 13, No. 2, 227-249 (2002)
DOI: 10.1177/0957926502013002408


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