This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Chiapello, E. Articles by Fairclough, N. Search for Related Content Social Bookmarking                   What's this?

Understanding the new management ideology: a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism

HEC SCHOOL OF MANAGEMENT, chiapello{at}hec.fr

Norman Fairclough

LANCASTER UNIVERSITY, n.fairclough{at}lancaster.ac.uk

Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon `new management ideology', and in particular on a recent book by a highly influential management `guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.

Key Words: capitalism • ideology • management • management gurus • spirit of capitalism • transdisciplinary research

Discourse & Society, Vol. 13, No. 2, 185-208 (2002)
DOI: 10.1177/0957926502013002406


CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				A. Lischinsky Examples as persuasive argument in popular management literature Discourse & Communication, August 1, 2008; 2(3): 243 - 269. [Abstract] [PDF]

				T. Saarinen Persuasive presuppositions in OECD and EU higher education policy documents Discourse Studies, June 1, 2008; 10(3): 341 - 359. [Abstract] [PDF]

				S. Livingstone and P. Lunt Representing Citizens and Consumers in Media and Communications Regulation The ANNALS of the American Academy of Political and Social Science, May 1, 2007; 611(1): 51 - 65. [Abstract] [PDF]

				S. Livingstone, P. Lunt, and L. Miller Citizens, consumers and the citizen-consumer: articulating the citizen interest in media and communications regulation Discourse & Communication, February 1, 2007; 1(1): 63 - 89. [Abstract] [PDF]

				T. Sinclair Mad, bad or sad?: Ideology, distorted communication and child abuse prevention Journal of Sociology, September 1, 2005; 41(3): 227 - 246. [Abstract] [PDF]

				T. Finch-Lees, C. Mabey, and A. Liefooghe 'In the name of capability': A critical discursive evaluation of competency-based management development Human Relations, September 1, 2005; 58(9): 1185 - 1222. [Abstract] [PDF]

				I. Askehave If Language is a Game - These are the Rules: A Search into the Rhetoric of the Spiritual Self-Help Book If Life is a Game - These are the Rules Discourse Society, January 1, 2004; 15(1): 5 - 31. [Abstract] [PDF]